It’s fast, it’s easy… and dare we say fun? How to boost a LinkedIn post … and you can do it all without ever leaving your Page.
Get the word out far and fast with the help of paid reach: just set the timeline for your boost accordingly. Call attention to a time-sensitive event or promotion.
Set your objective to ‘drive traffic’ to direct your audience to your website. Your goals for your post can go beyond building your followers or likes. Especially if you’re a new company without a big following (yet!), boosting can help build some early buzz. Getting likes, comments and shares from promoted posts can actually increase your organic reach. You can expand your audience beyond your followers, using hyper-specific targeting to reach people who are going to be the most interested in your content. If you’ve got money burning a whole in your corporate pocket, this is the responsible way to spend it on social media. While we obviously don’t recommend buying followers or likes for any platform, paying for a post boost is another story. Or maybe it’ll languish on your page forever with nary a like, taunting you and your ego until you summon up the strength to post again. Maybe your post is going to thrive without any help at all. Once you’re set up, you can boost existing posts directly on LinkedIn, or through a social media management dashboard like Hootsuite. You need a LinkedIn ad account in order to boost a post. You set the budget, the target audience, and timeline the LinkedIn robots then take your post and run with it. By slipping LinkedIn a little money, they’ll help distribute your awesome content even further than the LinkedIn algorithm typically would. In other words: you’re turning an organic post into a paid ad. Your post will then appear in the feeds of your target audience, whether they follow you or not. LinkedIn post boosting is when you pay a little bit of money to show an existing LinkedIn post to more people. The free resource includes key audience insights, recommended ad types, and tips for success. Bonus: Get the LinkedIn advertising cheat sheet for 2022.
0 kommentar(er)
